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Skins, a developer of a revolutionary, patented, two-part interchangeable footwear structure, today announced a revolutionary breakthrough in the development of its next generation Bone. The new Bone will be available in December at selected Skins retailers across the country. The updated design offers additional arch support, increased depth in the toe area, and circulatory airflow that creates a feeling of barefoot freedom. Mark Klein, President and CEO of Skins, commented, Our new Bone provides the ultimate experience in all-day comfort. The improvement in fit, feel, and aesthetics is so dramatic that we have decided to replace the existing Bones at retail and for those customers that purchased the initial version. Our goal will always be to provide the best and most advanced technology to our consumer and we are thrilled with the feedback from our Consumer Partnership Program, which allowed us to accelerate the development of the next generation Bone.

Mr. Klein continued, Our new bone design has benefited from rigorous fit trials and the assistance of Frank Zambrelli and the design team at Banfi Zambrelli. We also received tremendous input from our retail partners during recent retail forums, both on improving the fit of Skins and Bones and also on enhancing the point-of-sale experience for Skins consumers. Lastly, we have added to our sales team and are looking forward to expanding distribution significantly in the Spring/Summer 2008 season.

Once available, participants in the Consumer Partnership Program will be able to exchange their first generation Bone for the updated Bone at the participating Skins retailer where they originally made their purchase. If the purchase was made through an online retailer, the retailer will send the replacement Bone when they become available.



One Response to “Skins Announces Major Breakthrough in Next Generation Bone”

  1. Joe Willy says... on November 9th at 9:40 pm

    This is becoming an on going issue with this company. As a customer I appreciate getting a better product, but this process is becoming tedious.

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