Brand & Flame

Lil’ Drug Store has been chosen to be the exclusive distributor of Carmex Lip Balm to the convenience class of trade in the United States. Since its introduction in 1937, Carmex Lip Balm, manufactured by Carma Laboratories, is one of America’s most popular lip balms. Carmex is a leader in the Food, Drug, and Mass channels with the number one ranked lip balm tube and lip balm jar in the country. Lip care products are impulse purchases with high turns and additional displays drive incremental volume making Carmex a perfect fit for C-stores.

Lil’ Drug Store is best known in the C-store industry for its innovative single dose packages of over-the-counter products. The company is an expert in Health and Beauty Care, offering a wide variety of products and merchandising vehicles to C-stores nationwide like the “Convenience Profitability Program” (CPP), an innovative category management program for wholesalers and retailers to increase profits and grow sales. Lil’ Drug Store provides retailers with everything they need to make a dynamic health and beauty, general merchandise, or automotive set.

“With over 140,000 convenience stores nationwide, this is a major opportunity for both Lil’ Drug and Carma,” says Mike Pietsch, Vice-President of Sales and Marketing for Carma Laboratories Inc.

For nine consecutive years, Carmex has been selected as the number one recommended lip balm by pharmacists. In fact, in Pharmacy Times magazine’s annual survey of the products pharmacists recommend most, Carmex is recommended more than twice as often as the next lip balm.